Friday, August 12, 2011

Google`s Local Business Center a Serious Threat to Existing Online Yellow Pages Directories - If you enter... (Page 2 of 3 )

Friday, August 12, 2011
If you enter a keyword, along with a city and state, the first thing that appears in the results is a link entitled, "Local business results".
This free service could spell big trouble for competitors in the online yellow pages industry. Google's Local Business Center offers all of the business information that conventional Internet yellow pages sites do, and then some. In addition to business descriptions, hours of operation, online coupons, photos, maps, driving directions, and even business reviews, Google offers Internet users something that other online yellow pages can't – the convenience of searching for both yellow pages and web search results from a single form.

Add to that, the fact that Google's business data will likely be more complete, more trustworthy and more up-to-date than its competitors because it's published by the business owners themselves, and you've got a recipe for complete dominance of the Internet yellow pages industry.


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